15+ years shaping editorial strategy for major media and mission-driven organizations
Creative Director • Documentary Producer • Journalist
You don’t need more content. You just need direction.
I help teams and creators who have good work but feel overwhelmed shaping it into a story worth sharing.
After working together, you will:
• Identify the essential story and how to tell it • Know what to lead with and what to cut • Leave with a clear, usable plan • Launch immediately
How it works:
Book: Choose the option that fits your timeline
Prepare: I’ll share a short questionnaire so we can make the most of our kick off call
Clarify and Launch: You leave with clear direction, a launch calendar, concrete next steps, and confidence that what you’re putting into the world will reach the right audience.
How I can help:
Start here ➡️
Editorial Framing Session: $1,000
90-minute working session.
Best for projects that need to launch quickly.
Includes:
Live, focused editorial working session
Clear articulation of the story and audience identification
Guidance on structure, scope, and distribution strategies
You’re an organization or project lead with good work in progress, but the story isn’t clear yet
You’re close to close to launching something public and want publish with confidence
Your stuck debating scope, framing, or audience and want clear editorial direction
You’re a creator navigating a new project, branding, or new editorial initiatives
You’re a journalist looking to build a creator-first strategy
About Me:
I’m James Cave, a documentary producer, editor, and former Global Editorial Director of Branded Content at Yahoo, with more than 15 years of experience shaping stories across media, culture, and journalism. I’ve led editorial strategy for large-scale publishing organizations, collaborated with cultural institutions and nonprofits, launched multi-channel editorial series for brands including HBO, P&G, Facebook, and UNICEF, and built independent documentary projects from concept to launch. My work sits at the intersection of narrative clarity, public trust, and thoughtful storytelling, helping teams decide what matters before their work goes live.
Ready to get clear story guidance to launch your project with confidence?
Most sessions can be scheduled within 1–2 weeks, depending on availability.
Do you execute the work?
I focus on editorial clarity, direction, and process so your team can execute confidently. I offer additional content production on a per-project basis.
Is this for marketing?
This work often informs marketing, but the focus is story and structure (not campaigns or ad copy).
What if I’m not sure which option is right?
Start with the Editorial Framing Session, and we can discuss if another package is a better fit for your needs.
